Advisory Board


Jeffrey Herzog pioneered the search marketing industry before Google was Google. As one of the most influential leaders in digital marketing today, Herzog has inspired hundreds of team members and clients alike —including more than 75 of the Fortune 500 over the past two decades. His previous company, ZOG Digital, a leading digital marketing company was acquired by Investis, a London-based corporate communications company in 2017. Prior to ZOG Digital, Herzog was the founder and CEO of iCrossing, a company he built into one of the world’s largest independent digital marketing agencies with over 750 employees across the globe before it was purchased by Hearst Magazines for $325M in 2010. Herzog has received numerous industry awards and accolades, including New York’s Innovator of the Year, Phoenix Business Journal’s Tech Titan, B2B Magazine’s “Who’s Who” in Business and a finalist for Ernst & Young’s Entrepreneur of the Year.h.


Charles A. (Chuck) Lieppe is an experienced C-suite executive in a variety of industries, including health care. As a corporate V.P. at Procter & Gamble, Mr. Lieppe established P&G in the pharmaceutical and OTC drug businesses through internal product development and orchestrating multi-national acquisitions for the Health & Personal Care Division. Chuck held positions of COO at Westpoint Pepperell, CEO of Nabisco International, CEO Berol Corporation and CEO DBT Online. Mr. Lieppe graduated from Columbia University with an AB in English and an MBA in Marketing and Finance. Mr. Lieppe is a private investor who advises and sits on boards of private equity companies.


Gary Rubin is the Managing Member and co-founder of Masters Research Partners, LLC a fund of funds. Mr. Rubin has been responsible for manager selection and due diligence since the fund’s inception in 2000. Mr. Rubin as also a CPA and began his career with Deloitte and Touche. Mr. Rubin has been involved in the investment business, including hedge funds, private equity and investment banking for over 25 years. Prior to moving to Florida, Mr. Rubin was a Managing Partner at Schissel, Rubin and Lehman, a New York based Certified Public Accounting firm. Mr. Rubin graduated with a Bachelor of Science cum laude from SUNY at Buffalo in 1977.


Mr. Foster has worked with some of the world’s largest retailers and financial institutions to define, design and implement e-commerce and retail payment processing and risk management solutions. Between 1998 and 2012 Mr. Foster founded or co-founded 4 successful companies in the financial services space. Paymentplus, Inc., Payventures, Cardplatforms and Payteller. In 2014 Mr. Foster and his co-founder created JaneFour20, a subsidiary of Payteller, in order to respond to overwhelming requests for cash management and financial services solutions in the legal cannabis industry.


Seth Hyman is the Business Development/Special Projects Director for the law firm Kelley Kronenberg and an integral member of the Regulated Substances practice group.  Seth’s understanding and support of the campaign to legalize medical cannabis is rooted in his personal experiences. His daughter Rebecca, has a severe genetic disorder which causes her to have frequent daily seizures. Oil extracted from a non-euphoric strain of cannabis has been shown to treat children with his daughter’s condition of intractable epilepsy. Over the past 4 years, Seth has become one of the most visible faces in Florida’s burgeoning medical cannabis industry. He has been instrumental in lobbying for the Florida legislation to help his daughter and others thwart seizures and comfort those with epilepsy. Seth was a key figure throughout the lawmaking process for both House Bill 843 and Senate Bill 1030 in the 2014 Florida legislative session. He worked closely with legislators by providing input on the drafting of language for both bills and delivered powerful testimonies to the governmental committees. Seth has advocated for the state’s Compassionate Medical Cannabis Act in legislative and other public forums, and retains deep relationships with key decisions makers in federal and state government.

Phyto Partners, LLC
2080 NW Boca Raton Blvd
Boca Raton, FL 33431